What buyers want in a dream home can provide listing guidance.
Data summarized in an article recently published by NAR could be used to inform us about what features in a home are most important to buyers. The things that they look for most frequently in a dream home can give us real insight into the features of a listing that will make it more attractive in marketing.
What People Want
As pointed out in their summary, outdoor space and outdoor features were of particular importance to people, regardless of generation. The top five items were: garden, garage, natural light, patio or porch, and a spacious kitchen. Also important to respondents were smart home features and energy/environmentally conscious features.
The above linked article has an easy to read chart that breaks down the most commonly desired features in a dream home, so take a look at it for a full breakdown.
How To Showcase It
While the features mentioned above contribute to what many consider their dream home, the features themselves are not uncommon ones. It’s likely that most listings will have at least some of the elements named on the list, and these features should be highlighted in order to attract the most buyer traffic possible.
Using American Real Estate Media's magazine-quality photos, property tour videos, drone photography, Matterport Virtual Tours, and advanced editing is a great way to showcase what makes your listing desirable. We pride ourselves on working with agents to deliver industry-leading materials that will help get their listing sold.
