Every change in season can influence the outcome of your listing photography appointment. Winter is here, so what are some of the specific considerations for this season?

In the quest to find additional streams of income, more and more homeowners want to be able to rent part of their primary residence. Just how common is it, and what are some ways to showcase rentability in a listing?

Fall is one of the great decorating seasons. Gourds and ghouls abound and are certainly fun, but what effect does seasonal décor have on listing photos?

It’s no secret that outdoor spaces have taken on a renewed importance to buyers. Placing an emphasis on features and amenities that make outdoor living more realistic is a great way to increase buyer traffic. What features, however, are most in-demand among buyers?

It is no secret that short-term rentals are in high demand. What about them should you make sure to highlight in order to get the most rentals from your investment?

There are a multitude of reasons that people decide to renovate their homes. One of the primary reasons homeowners are right now is to customize and update older housing stock due to limited inventory. Specifically, according to a recent article by NAR, Millennials are eager to find homes to put their own stamp on, and that could be a selling point for some homes.

Data summarized in an article recently published by NAR could be used to inform us about what features in a home are most important to buyers. The things that they look for most frequently in a dream home can give us real insight into the features of a listing that will make it more attractive in marketing.

Effective marketing is a constantly moving target where even small cultural shifts have nearly real-time influence on the efficacy of particular messaging. The past year has seen tremendous changes in what people are looking for in both their lives and their homes, and the way that many homeowners think about and relate to their home is fundamentally different than before the pandemic. That means that the most effective terms to use in a listing description have also changed.

As homeowners have had more time at home over the last year, they have had time to both realize the things they would like to change about their homes and time to complete some projects to adapt the home to a new way of living, and the home improvement trend seems to show no signs of slowing.

The federal moratorium on foreclosures and evictions is due to expire after July, so we will begin to see the foreclosure process begin again after that point. While it will take a while for these homes to reach the point of sale, how many can be expected to actually hit the market? This article by NAR has some interesting answers.