Use these data-backed terms for superior results.
Effective marketing is a constantly moving target where even small cultural shifts have nearly real-time influence on the efficacy of particular messaging. The past year has seen tremendous changes in what people are looking for in both their lives and their homes, and the way that many homeowners think about and relate to their home is fundamentally different than before the pandemic. That means that the most effective terms to use in a listing description have also changed. An article recently published by NAR cites some interesting research about what the most commonly used words to use in a listing description have become.
Terms To Use
As cited in the article linked above, most of the terms that were used most frequently in the massive data set are related to the changing priorities that people have in a home. The most used words and phrases mostly revolved around describing a sense of space in the home. In particular, the article points to terms like “large,” “full,” and “spacious.” As people are looking for their homes to serve more purposes than ever (home, office, entertainment, gym, etc.) people are looking for more square footage and descriptions have adjusted to suit that desire.
For a breakdown of the methodology used, the list of terms, and a list of most cited features, check out the article linked above.
We Can Help
In addition to providing magazine-quality photos, property tour videos, aerial photography, Matterport 3D Tours, advanced edits, and more, American Real Estate Media is also set to begin offering custom listing description writing.
Our staff writer will take the basic information that you provide about your listing, reference the photos and other media we gather, and take input from you on tone and other factors in order to craft a one-of-a-kind listing description. Give us a call for more details!
